A decade ago, Facebook and Twitter were mostly reserved for people who wanted to keep in touch with loved ones, follow celebrities, or be part of a new cultural movement. Now, social media is among the top-most tips to grow your business.
These same social media channels (amongst others) have become indispensable marketing tools for small business, with huge potential for generating leads, opportunities, brand awareness, PR, and even sales.
All this without costing much more than a little time and effort,
Whether you’re in charge of your company’s social media accounts, or you have your own small business that you’re trying to promote through the social networks, one thing remains the same: you want to grow your follower base, expand your reach, and generate as much interest as possible in what you have to say.
Social media can be a highly effective marketing tool – but only if you approach it the right way. Many small businesses fail to make the most out of the opportunity primarily because they have no strategy, they try to do too much too quickly, or they do too little too slowly!
It pays to listen to the successful businesses that have ‘cracked’ social media. For many of these, Facebook, LinkedIn, Twitter and/or Instagram have become the central hub of all their marketing activity – more important even than their website, in many cases.